The idea is to create my own “magazine” where all the main fashion “brands” are named by emotions I feel or moods that I’m in during the month. What would products of these emotions look like? These brands (such as “The Guilt”) need to offer something wearable, stylish, and/or useful (like the “Self destruct button necklace”).

For most of us, it is important how we look, which is fine, but I think that how we feel becomes more secondary every day and that, since magazines are a popular medium among women, this is the way to indicate the importance of general wellbeing or to simply point out the lack of it, which we often hide behind our clothes and makeup.