The idea is to create my own “magazine” where all the main fashion “brands” are named by emotions I feel or moods that I’m in during the month. What would products of these emotions look like? These brands (such as “The Guilt”) need to offer something wearable, stylish, and/or useful (like the “Self destruct button necklace”).

For most of us, it is important how we look, which is fine, but I think that how we feel becomes more secondary every day and that, since magazines are a popular medium among women, this is the way to indicate the importance of general well-being or to simply point out the lack of it, which we often hide behind our clothes and makeup.